Vampires in Modern Culture - 1113 Words

One of the oldest and well known mythological monsters throughout history are blood sucking immortals known as vampires. They transgress the boundaries that humans are always trying to establish. Vampire lore has reflected the values and social structures of the culture it has existed in, but over the past century the values have transformed. From the classic story of Stoker’s Dracula where he is presented as sinister and non-human, the vampire aspect of literature has evolved drastically to a more heroic immortal. Physically, vampires have changed their appearance over the last century from the dark and non-human approach to a more modern and humanistic look. Earlier authors focused on gothic themed vampire narratives giving them†¦show more content†¦Powers such as mind reading and seeing into the future help with the immortals ability to defeat their enemies. Limitations have also evolved to more human friendly affiliations, and vampires are now blended in with modern society. Although vampires have always been known for drinking blood and immortal, the nature of their kind has developed over time into a more compassionate kind. Dracula and Lestat centered more on European and aristocratic culture and the immortal aspect of the monster where they were sinister and preyed on the weak. The culture of vampires were seen as malicious and predators, whereas the Cullens are the â€Å"good vampires† that do not feed on human blood. Throughout the twentieth century, vampires main focus in on the Western culture. Since the barrier between human society and the immortals has been broken down over the past century, the vampires in modern media are now viewed as more of a misunderstood, heroic character. Protection over the ones the vampires care about is a vital part of their identity. An important detail of the role of vampires is how they can be destroyed. The death of vampires has evolved over the last century from a stake to the heart to breaking the neck and being burned. While it has always been known for vampires to stay away from the light, the severity of it changes with each vampire narrative. Sunlight is key to giving away the discreet features of the immortalShow MoreRelatedVampires Are Becoming An Important Figure Of Modern Culture Essay1747 Words   |  7 PagesVampires are becoming an important figure in modern culture through the showing of television shows, movies, and novels. Most people think vampires are immortal creatures that suck blood from people and rise from the dead. Many people are not aware of the people in the world that consider themselves vampires. They are real, and they have formed communities. A real vampire is someone who identifies themselves as a vampire. These are not the vampires from the myths and folklore. There really is noRead MoreThe Superstitious And Mythical Figure Of The Vampire988 Words   |  4 PagesThe superstitious and mythical figure of the vampire has been seen throughout all era’s off history. It is a figure of mythology that is transcendent in an abundance of cultures and regions. The most significant aspect of the vampire is its ability to redefine itself throughout history and continued to stay relevant to society. The most modern and commonly known definition of vampires is a preternatural being know to be a corpse that resurrects from the dead and lives of the living, by draining humansRead MoreEssay on Dracula and the Modern Vampire1622 Words   |  7 PagesDracula, the original vampire. Bram Stoker’s famous novel Dracula, which was written in 1897, started the vampire craze that still lasts today. It has sparked numerous novels, movies, and songs across the world through the year, and its popularity is still growing. As times have changed, so have Dracula and his predecessors. Dracula is about Count Dracula meeting this human Jonathan Harker for business and Jonathan along with his friends learn that Count Dracula is a vampire. In the end Count DraculaRead MoreSemiotic Study of Vampires and Vampires Lore1678 Words   |  7 PagesMICA | Semiotic Study of Vampires and Vampire Lore | Individual Assignment for Semiotics | | | | Submitted by: Payel Basu Roll No: 113B A semiotic study of vampires and vampire lore, with an eye on the different cultural implications that arise through the ages. | ------------------------------------------------- A semiotic study of vampires and vampire lore. The field of semiotics exists because of the realization that society has a desire to create and produce signsRead MoreThe History of Vampires1397 Words   |  6 Pageslive in a pop culture world that seems obsessed with vampires. From gothic vampire novels, to endless movies, television and art, the vampire archetype continues to grow in popularity and sophistication. What is behind this seeming obsession with vampires, in our western culture? Why does this archeype endure? What does the vampire have, or do, that makes him/her so attractive and compelling? When did the transformation occur, from foul miscreant to suave tragic hero? Who is the vampire - really? Read MoreComparing William Shelley s Frankenstein Essay1421 Words   |  6 Pagesmonster, such as vampires or zombies, is taking the spotlight and it’s hard to ignore. From Dante’s Inferno to Mary Shelley’s Frankenstein, being frightened has not only been one of people’s favorite pastimes, but a way for us to explain the paranormal and unrevealed. In recent times however, there seems to be a shift from demonic creatures of the night to over sexualized human-like creatures who hide amongst us in the day. In this essay, I will show the gradual humanizing of the vampire and how itRead MoreVampires : More Than A Modern Fantasy1538 Words   |  7 PagesPeriod 2 Vampires: More Than a Modern Fantasy When you think of vampires, do you think of Twilight, Buffy the Vampire Slayer, or Vampire Diaries? Or, do you think of ancient vampiric legends such as Lamastu, empusai, and even Vlad the Impaler? What if both modern vampire culture and the origins of vampirism were connected, not only by topic, but by relevance? Vampiric myths allow us to understand the history and those involved, as well as to relate to the present and view how current culture evolvedRead MoreAffect of Vampires on Society1233 Words   |  5 PagesBrittany Nobrega ENG 201 11/19/12 Essay #3 The Vampire Diaries is a CW television series that revolves around a love triangle between two vampire brothers, Stefan and Damon Salvatore, and the main character, Elena. The show takes place in Mystic Falls, a small town with many secrets including witches, vampires, werewolves, ghosts, and hybrids. It is a constant struggle for Elena to keep her family and friends alive with all of the violence vampires and werewolves bring to the town; along with theRead MoreAnalysis Of The Novel Dracula 1452 Words   |  6 PagesAlthough Dracula was not the first vampire novel, the effect that Bram Stoker’s creation had on the vampire genre is undisputable. At the time, it was written intellectual revelations during the 19th century had begun to change what people fear. Archaic legends like vampire stories no longer inspired terror in industrializing areas like Britain. What made Dracula widely successful was the incorporation of modern themes and anxieties with the renowned archetype o f the vampire. By analyzing what makes DraculaRead MoreThe Mystery Of Vampires From Folklore Tales1622 Words   |  7 Pagesmonsters have been a part of culture since the dawn of mankind. Over time, these gothic entities transformed into specific characters with names, features, and appearances. One particular monster that sustained themselves over time have been vampires. In fact, stories of vampires have been with civilization for centuries. The exact origin of vampires is unknown and there have been many speculations and theories of these monsters’ origins. Many scholars believe that vampires originated from folklore

Vampires in Modern Culture - 1113 Words

One of the oldest and well known mythological monsters throughout history are blood sucking immortals known as vampires. They transgress the boundaries that humans are always trying to establish. Vampire lore has reflected the values and social structures of the culture it has existed in, but over the past century the values have transformed. From the classic story of Stoker’s Dracula where he is presented as sinister and non-human, the vampire aspect of literature has evolved drastically to a more heroic immortal. Physically, vampires have changed their appearance over the last century from the dark and non-human approach to a more modern and humanistic look. Earlier authors focused on gothic themed vampire narratives giving them†¦show more content†¦Powers such as mind reading and seeing into the future help with the immortals ability to defeat their enemies. Limitations have also evolved to more human friendly affiliations, and vampires are now blended in with modern society. Although vampires have always been known for drinking blood and immortal, the nature of their kind has developed over time into a more compassionate kind. Dracula and Lestat centered more on European and aristocratic culture and the immortal aspect of the monster where they were sinister and preyed on the weak. The culture of vampires were seen as malicious and predators, whereas the Cullens are the â€Å"good vampires† that do not feed on human blood. Throughout the twentieth century, vampires main focus in on the Western culture. Since the barrier between human society and the immortals has been broken down over the past century, the vampires in modern media are now viewed as more of a misunderstood, heroic character. Protection over the ones the vampires care about is a vital part of their identity. An important detail of the role of vampires is how they can be destroyed. The death of vampires has evolved over the last century from a stake to the heart to breaking the neck and being burned. While it has always been known for vampires to stay away from the light, the severity of it changes with each vampire narrative. Sunlight is key to giving away the discreet features of the immortalShow MoreRelatedVampires Are Becoming An Important Figure Of Modern Culture Essay1747 Words   |  7 PagesVampires are becoming an important figure in modern culture through the showing of television shows, movies, and novels. Most people think vampires are immortal creatures that suck blood from people and rise from the dead. Many people are not aware of the people in the world that consider themselves vampires. They are real, and they have formed communities. A real vampire is someone who identifies themselves as a vampire. These are not the vampires from the myths and folklore. There really is noRead MoreThe Superstitious And Mythical Figure Of The Vampire988 Words   |  4 PagesThe superstitious and mythical figure of the vampire has been seen throughout all era’s off history. It is a figure of mythology that is transcendent in an abundance of cultures and regions. The most significant aspect of the vampire is its ability to redefine itself throughout history and continued to stay relevant to society. The most modern and commonly known definition of vampires is a preternatural being know to be a corpse that resurrects from the dead and lives of the living, by draining humansRead MoreEssay on Dracula and the Modern Vampire1622 Words   |  7 PagesDracula, the original vampire. Bram Stoker’s famous novel Dracula, which was written in 1897, started the vampire craze that still lasts today. It has sparked numerous novels, movies, and songs across the world through the year, and its popularity is still growing. As times have changed, so have Dracula and his predecessors. Dracula is about Count Dracula meeting this human Jonathan Harker for business and Jonathan along with his friends learn that Count Dracula is a vampire. In the end Count DraculaRead MoreSemiotic Study of Vampires and Vampires Lore1678 Words   |  7 PagesMICA | Semiotic Study of Vampires and Vampire Lore | Individual Assignment for Semiotics | | | | Submitted by: Payel Basu Roll No: 113B A semiotic study of vampires and vampire lore, with an eye on the different cultural implications that arise through the ages. | ------------------------------------------------- A semiotic study of vampires and vampire lore. The field of semiotics exists because of the realization that society has a desire to create and produce signsRead MoreThe History of Vampires1397 Words   |  6 Pageslive in a pop culture world that seems obsessed with vampires. From gothic vampire novels, to endless movies, television and art, the vampire archetype continues to grow in popularity and sophistication. What is behind this seeming obsession with vampires, in our western culture? Why does this archeype endure? What does the vampire have, or do, that makes him/her so attractive and compelling? When did the transformation occur, from foul miscreant to suave tragic hero? Who is the vampire - really? Read MoreComparing William Shelley s Frankenstein Essay1421 Words   |  6 Pagesmonster, such as vampires or zombies, is taking the spotlight and it’s hard to ignore. From Dante’s Inferno to Mary Shelley’s Frankenstein, being frightened has not only been one of people’s favorite pastimes, but a way for us to explain the paranormal and unrevealed. In recent times however, there seems to be a shift from demonic creatures of the night to over sexualized human-like creatures who hide amongst us in the day. In this essay, I will show the gradual humanizing of the vampire and how itRead MoreVampires : More Than A Modern Fantasy1538 Words   |  7 PagesPeriod 2 Vampires: More Than a Modern Fantasy When you think of vampires, do you think of Twilight, Buffy the Vampire Slayer, or Vampire Diaries? Or, do you think of ancient vampiric legends such as Lamastu, empusai, and even Vlad the Impaler? What if both modern vampire culture and the origins of vampirism were connected, not only by topic, but by relevance? Vampiric myths allow us to understand the history and those involved, as well as to relate to the present and view how current culture evolvedRead MoreAffect of Vampires on Society1233 Words   |  5 PagesBrittany Nobrega ENG 201 11/19/12 Essay #3 The Vampire Diaries is a CW television series that revolves around a love triangle between two vampire brothers, Stefan and Damon Salvatore, and the main character, Elena. The show takes place in Mystic Falls, a small town with many secrets including witches, vampires, werewolves, ghosts, and hybrids. It is a constant struggle for Elena to keep her family and friends alive with all of the violence vampires and werewolves bring to the town; along with theRead MoreAnalysis Of The Novel Dracula 1452 Words   |  6 PagesAlthough Dracula was not the first vampire novel, the effect that Bram Stoker’s creation had on the vampire genre is undisputable. At the time, it was written intellectual revelations during the 19th century had begun to change what people fear. Archaic legends like vampire stories no longer inspired terror in industrializing areas like Britain. What made Dracula widely successful was the incorporation of modern themes and anxieties with the renowned archetype o f the vampire. By analyzing what makes DraculaRead MoreThe Mystery Of Vampires From Folklore Tales1622 Words   |  7 Pagesmonsters have been a part of culture since the dawn of mankind. Over time, these gothic entities transformed into specific characters with names, features, and appearances. One particular monster that sustained themselves over time have been vampires. In fact, stories of vampires have been with civilization for centuries. The exact origin of vampires is unknown and there have been many speculations and theories of these monsters’ origins. Many scholars believe that vampires originated from folklore

Vampires in Modern Culture - 1113 Words

One of the oldest and well known mythological monsters throughout history are blood sucking immortals known as vampires. They transgress the boundaries that humans are always trying to establish. Vampire lore has reflected the values and social structures of the culture it has existed in, but over the past century the values have transformed. From the classic story of Stoker’s Dracula where he is presented as sinister and non-human, the vampire aspect of literature has evolved drastically to a more heroic immortal. Physically, vampires have changed their appearance over the last century from the dark and non-human approach to a more modern and humanistic look. Earlier authors focused on gothic themed vampire narratives giving them†¦show more content†¦Powers such as mind reading and seeing into the future help with the immortals ability to defeat their enemies. Limitations have also evolved to more human friendly affiliations, and vampires are now blended in with modern society. Although vampires have always been known for drinking blood and immortal, the nature of their kind has developed over time into a more compassionate kind. Dracula and Lestat centered more on European and aristocratic culture and the immortal aspect of the monster where they were sinister and preyed on the weak. The culture of vampires were seen as malicious and predators, whereas the Cullens are the â€Å"good vampires† that do not feed on human blood. Throughout the twentieth century, vampires main focus in on the Western culture. Since the barrier between human society and the immortals has been broken down over the past century, the vampires in modern media are now viewed as more of a misunderstood, heroic character. Protection over the ones the vampires care about is a vital part of their identity. An important detail of the role of vampires is how they can be destroyed. The death of vampires has evolved over the last century from a stake to the heart to breaking the neck and being burned. While it has always been known for vampires to stay away from the light, the severity of it changes with each vampire narrative. Sunlight is key to giving away the discreet features of the immortalShow MoreRelatedVampires Are Becoming An Important Figure Of Modern Culture Essay1747 Words   |  7 PagesVampires are becoming an important figure in modern culture through the showing of television shows, movies, and novels. Most people think vampires are immortal creatures that suck blood from people and rise from the dead. Many people are not aware of the people in the world that consider themselves vampires. They are real, and they have formed communities. A real vampire is someone who identifies themselves as a vampire. These are not the vampires from the myths and folklore. There really is noRead MoreThe Superstitious And Mythical Figure Of The Vampire988 Words   |  4 PagesThe superstitious and mythical figure of the vampire has been seen throughout all era’s off history. It is a figure of mythology that is transcendent in an abundance of cultures and regions. The most significant aspect of the vampire is its ability to redefine itself throughout history and continued to stay relevant to society. The most modern and commonly known definition of vampires is a preternatural being know to be a corpse that resurrects from the dead and lives of the living, by draining humansRead MoreEssay on Dracula and the Modern Vampire1622 Words   |  7 PagesDracula, the original vampire. Bram Stoker’s famous novel Dracula, which was written in 1897, started the vampire craze that still lasts today. It has sparked numerous novels, movies, and songs across the world through the year, and its popularity is still growing. As times have changed, so have Dracula and his predecessors. Dracula is about Count Dracula meeting this human Jonathan Harker for business and Jonathan along with his friends learn that Count Dracula is a vampire. In the end Count DraculaRead MoreSemiotic Study of Vampires and Vampires Lore1678 Words   |  7 PagesMICA | Semiotic Study of Vampires and Vampire Lore | Individual Assignment for Semiotics | | | | Submitted by: Payel Basu Roll No: 113B A semiotic study of vampires and vampire lore, with an eye on the different cultural implications that arise through the ages. | ------------------------------------------------- A semiotic study of vampires and vampire lore. The field of semiotics exists because of the realization that society has a desire to create and produce signsRead MoreThe History of Vampires1397 Words   |  6 Pageslive in a pop culture world that seems obsessed with vampires. From gothic vampire novels, to endless movies, television and art, the vampire archetype continues to grow in popularity and sophistication. What is behind this seeming obsession with vampires, in our western culture? Why does this archeype endure? What does the vampire have, or do, that makes him/her so attractive and compelling? When did the transformation occur, from foul miscreant to suave tragic hero? Who is the vampire - really? Read MoreComparing William Shelley s Frankenstein Essay1421 Words   |  6 Pagesmonster, such as vampires or zombies, is taking the spotlight and it’s hard to ignore. From Dante’s Inferno to Mary Shelley’s Frankenstein, being frightened has not only been one of people’s favorite pastimes, but a way for us to explain the paranormal and unrevealed. In recent times however, there seems to be a shift from demonic creatures of the night to over sexualized human-like creatures who hide amongst us in the day. In this essay, I will show the gradual humanizing of the vampire and how itRead MoreVampires : More Than A Modern Fantasy1538 Words   |  7 PagesPeriod 2 Vampires: More Than a Modern Fantasy When you think of vampires, do you think of Twilight, Buffy the Vampire Slayer, or Vampire Diaries? Or, do you think of ancient vampiric legends such as Lamastu, empusai, and even Vlad the Impaler? What if both modern vampire culture and the origins of vampirism were connected, not only by topic, but by relevance? Vampiric myths allow us to understand the history and those involved, as well as to relate to the present and view how current culture evolvedRead MoreAffect of Vampires on Society1233 Words   |  5 PagesBrittany Nobrega ENG 201 11/19/12 Essay #3 The Vampire Diaries is a CW television series that revolves around a love triangle between two vampire brothers, Stefan and Damon Salvatore, and the main character, Elena. The show takes place in Mystic Falls, a small town with many secrets including witches, vampires, werewolves, ghosts, and hybrids. It is a constant struggle for Elena to keep her family and friends alive with all of the violence vampires and werewolves bring to the town; along with theRead MoreAnalysis Of The Novel Dracula 1452 Words   |  6 PagesAlthough Dracula was not the first vampire novel, the effect that Bram Stoker’s creation had on the vampire genre is undisputable. At the time, it was written intellectual revelations during the 19th century had begun to change what people fear. Archaic legends like vampire stories no longer inspired terror in industrializing areas like Britain. What made Dracula widely successful was the incorporation of modern themes and anxieties with the renowned archetype o f the vampire. By analyzing what makes DraculaRead MoreThe Mystery Of Vampires From Folklore Tales1622 Words   |  7 Pagesmonsters have been a part of culture since the dawn of mankind. Over time, these gothic entities transformed into specific characters with names, features, and appearances. One particular monster that sustained themselves over time have been vampires. In fact, stories of vampires have been with civilization for centuries. The exact origin of vampires is unknown and there have been many speculations and theories of these monsters’ origins. Many scholars believe that vampires originated from folklore

The Inexplicable Puzzle Into Radical Essay Topics Revealed

The Inexplicable Puzzle Into Radical Essay Topics Revealed Most Noticeable Radical Essay Topics Staying healthy is among the important trends. Following are a few basic recommendations to steer you in deciding on the great persuasive essay topic for you. Deciding upon an emotional topic is also a great idea. Reading offers many advantages to persons who desire to become great writers later on. Students just need to locate their niche from the plethora of topics they can explore. Occasionally, selecting a great argumentative essay topics will be quite tough. All scholars are requested to write down a persuasive essay in the plan of their scientific studies. Hence, if you'll stick to the preceding suggestions then you might have the ability to compose your argumentative persuasive essay in almost no time. Following are a few of the advised sociology essay topic for those students that are unable to pick a great topic for their assignment. You first have to ascertain the reason behind your essay, before you are able to write persuasive content about it. If you're authentic, nobody can write the exact essay as you! There are several ways of writing an essay but the fundamental structure stays the same. You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. Essay writing is definitely thought to be part of academic life and essay writing demands certain abilities or the region of the writer. A proposal essay is extremely straightforward to comprehend. Essay plans can be useful in reminding you of important points that may be used to cover in your essay. Argumentative essay topics are so important since they are debatableand it's important to at all times be critically contemplating the world around us. Thus, the above told six position essay topics will allow you to compose a superior piece to position essay, but be sure whatever topic you're selecting is not difficult to understand and on which you are in possession of a good expertise, otherwise you won't be in a position to create sturdy arguments. Then you ought to focus on your reader. Locate the trustworthy information for the essay topic you are likely to work on. To start with, you should secure the significance of the expository essay definition and select the topic you understand well or at least find it interesting to find out more about. The Upside to Radical Essay Topics Look closely at your language as it ought to be eerror-free Imagine your essay is a precious stone and create all its faces shine using an easily readable and authentic language. One of the greatest methods to change anybody's mind is with an emotional investment. Different significance of a specific word is dependent upon the group of individua ls who uses it. Consider an instance of how you can better your speaking via an illustration of a single change in the manner in which you believe. Literature is also regarded as an intriguing portion of the topic. however, it isn't o popular since most students aren't able to fathom the criticality of the exact same. Frederick was a reformer for the majority of his life. Finding out how to compose an essay is something which will help students not just in their school and college career, but throughout their life too. Vital Pieces of Radical Essay Topics Even if you think in a specific argument very strongly, if you lack the evidence to demonstrate your point, then your argument might just be as great as lost. Your reader will observe all details throughout the prism of your ideology. It is possible to always give more details as soon as your listener asks for more. If you're going to compose an expository essay, be ready to devote much time hitting books. In this way, the reader may also feel the way to be in that specific birthday party. It is crucial to mention that the idea doesn't need to be a good one. When you are requested to choose a great topic for your argument, start with something you're acquainted with. Prior exposure or knowledge about a specific subject provides better hindsight which could bring far better arguments on the issue. You should produce a notion and offer some evidence. Some can require research although others may require the usage of the five senses and figurative language. There are cases which people have variations in regards to interpreting or giving meanings to words.

Strategic Development and Implementation of Tourism Marketing Plan

Question: Discuss about the Strategic Development and Implementation of Tourism Marketing Plans. Answer: Introduction Establishing a business and maintaining it are two different things. Young businesses are usually dogged with myriad of challenges which sometimes make them go under (Papadopoulos). The major reason for this predicament is that their entry into the market always comes face to face with high level competition which is posed by similar but older business enterprises. It is therefore very important for young entrepreneurs to consider such factors as competition and assess whether they are prepared to face the monster challenge before they plunge into the business world. It is true to assert that business is a game of numbers. For any business to survive then it must not only have high number of customers but also high rate of stock turnover. And for any business to have the high number of customers and high turnover, then it must be that its products and services are quality and well known in the market. It is for this reason that numerous businesses have shifted more focus on sales and marketing to create more awareness about their products and services so as to widen their markets (Romano, 2009). Some companies have even been pushed to reduce the prices of some of their products in a bid to remain competitive in the market. Others have taken operational measures such as retrenching a number of their employees so as to cut down on expenses (March, 2009). In some cases, incentives have been given to customers so as to attract them (Kotler, 2012). Grivellia Ridge which is a medium size business dealing in wines in the city of Victoria has also been caught in the predicament. It is also facing its equal share of competition from other wine manufactures. Having a strong establishment and loyal customers in Victoria has not been enough to keep it afloat in the market as market forces are very dynamic. In the recent past, the company has had very intensive and extensive marketing activities which were geared to consolidate their customer base and even expand it. They did not only concentrate in Victoria but also went to ther areas such as SA, QLD and NSW. Some of the marketing and sales strategies that they employed were such as offering discounts in given months and having their customers updated online on their new offers. To be certain of the impacts of the just concluded exercise, the management of Grivellia Ridge Company has decided to carry out a survey on their customers so as to be able to know their interests, characteris tics and behavior. Some of the variables that were collected included the number of cases bought and geographical area where a customer came from among the four cities. The number of cases bought by those who admitted to have received discount are high (681) according to figure 3. Those who did not receive the discount bought less number of cases. The main aim of this research was to determine if the concluded marketing exercises had an impacted especially when it came to the sales volume of the company. An indicator of any successful marketing campaign would be measured by the resultant increase in sales volume within a particular period of time. In regard to this, it will also be arguably true to expect positive results especially in sales volume after a period of serious marketing. Fortunately the expectations of Grivellia Ridge Company were met when the results from the survey indicated that they have achieved high number of sales just a couple of months after the exercise. Figure 1, which is a compound bar graph in the results section, compares the volume of sales before and after marketing. The result is an increase. Dishing of incentives to customers also proved to be fruitful. This is because the amount of cases bought due to discount was higher compared to the number where discount was not allowed. Under discount, the company was able to sell 681 cases compared to 117 cases without discount. Since the company has had operations in Victoria City for quite a long period, customers could just find themselves being loyal to its products without any apparent reason touching on their products or services. Another factor that may influence the difference in sales between Victoria and other cities is geographical location. This has led to low sales in far areas such as SA, QLD and NSW compared to the central city where the wine business is. Lastly, the price of the wine they produce can also be a great determiner of their sales volume. Relatively low prices will encourage more customers to buy while high prices tend to discourage customers. Conclusion Proper marketing strategies can always lead to positive results therefore this study would recommend that the resources channeled towards marketing should be increased because at the end of the day it is marketing the companys products and services that will make it survive in a market full of competition. Since some areas still perform poorly in terms of product knowledge and hence poor sales volume, the company should put more effort and channel more resources to these areas. References Romano, C. (2009), ``Research strategies for small bausiness: a case study'', International Small Business Journal, Vol. 7 No. 4, pp. 35-43. Papadopoulos, S.I. (2009), ``Strategic development and implementation of tourism marketing plans: part 2'', European Journal of Marketing, Vol. 23 No. 3, pp. 37-47. March, R. (2009), ``Tourism marketing myopia'', Tourism Management, Vol. 15 No. 6, pp. 411-15 Kotler, P. (2012), Marketing Management: Analysis, Planning, Implementation and Control, Prentice-Hall, Englewood Cliffs, NJ.

Strategies of Workplace Diversity Management

Workplace diversity is a critical provision in numerous organizations. Notably, bountiful firms have implemented varying strategies to efficiently tackle the challenges and prospects of this phenomenon. While referring to the best practices (used by Emirates Airlines as the case company), numerous strategies emerge. The first strategy is to recognize and appreciate all forms of distinctiveness within the workforce (Morgan Vardy, 2006).Advertising We will write a custom essay sample on Strategies of Workplace Diversity Management specifically for you for only $16.05 $11/page Learn More This will help in addressing the challenges and opportunities of workplace diversity with effectiveness. Such distinctiveness can be harnessed to promote prosperity and expansion of the company. In this context, diversity acts as an opportunity, which an organization can utilize to prosper tremendously. Additionally, challenges faced in operations, market trends, business prosperity, and future growth can be handled effectively. This is only possible when diverse, qualitative, and novel opinions among employees are utilized profitably. It is feasible to have numerous options for handling various challenges within an organization. Hence, a focused organization should appreciate and enhance diversity within its premises as evident in the Emirate Airlines’ case. This will help in handling challenges and opportunities within an organization. Another evident strategy is the eradication of discriminative acts within an organization. Discrimination leads to demoralization of employees with a consequent reduction in productivity, job satisfaction, and organization’s output. Treating every employee fairly is important in enhancing efficiency and job commitment (Groschi, 2011). Additionally, it is crucial to train employees on the importance of diversity within the workforce and how it can be harnessed for the betterment of the company. Evidently , employees need each other in order to grow, attain their objectives, and propel the company into prosperity. Training employees to realize this provision is an important phenomenon. It makes them think differently and start valuing each other for mutual benefits. Concurrently, prosperous organizations have employed equality and fair remuneration in their operations in order to enhance impartiality and eliminate prejudicial acts within the company. Providing employees with equal treatments regardless of their racial, cultural, age, religious, and sexual orientations is critical and considerable (Shakhray, 2009). Paying equal salaries to employees in similar portfolios regardless of their distinctiveness has been important in various contexts. Previously, women were paid less than men even if their job specifications were similar.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is no l onger the case in companies, which embrace diversity. This has helped in motivating employees hence using this provision as an opportunity to prosper. Motivated employees are quite productive as indicated earlier. It is important to pay employees based on their qualifications, job specifications, and roles assumed rather their cultures, races, sexes, and other prejudicial provisions. This has helped in addressing the challenges and opportunities of workplace diversity with value. Another evident strategy is the fair recruitment and staffing of employees. This helps in getting the best and qualified staff regardless of their discriminative status. Most local and globalized organizations execute their recruitments and staffing activities transparently to avoid mishaps and undue favors (Groschi, 2011). This has allowed potential women to attain lucrative jobs and positions in numerous organizations based on their merits, capabilities, and qualifications. This occurs regardless of age, race, and physical disabilities. Additionally, promotions are also handled fairly and only deserving candidates are promoted. References Groschi, S. (2011). Diversity in the workplace: Multi-disciplinary and international perspectives. Farnham: Gower. Morgan, J. Vardy, F. (2006). Diversity in the Workplace. Washington, DC: International monetary fund. Shakhray, I. (2009). Managing Diversity in the Workplace. München: GRIN Verlag GmbH. This essay on Strategies of Workplace Diversity Management was written and submitted by user Krista Starr to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.